For years, marketing teams built their strategies on the classic funnel: awareness at the top, consideration in the middle, conversion at the bottom. It looked neat in presentations, but it never truly matched how people actually made decisions. Research from Boston Consulting Group for Google shows that modern customer journeys are anything but linear and are better described by four overlapping behaviors: streaming, scrolling, searching, and shopping.

The artificial intelligence (AI) revolution isn’t just hype – it’s a global business phenomenon, and it’s moving faster than any tech wave before it. As a Stripe customer I went through Stripe’s in-depth analysis of payment trends and decide to write a blog about. The top 100 AI start-ups offers a vivid, data-backed look at how this sector is racing past previous generations of tech, and what that means for founders, innovators, and investors today.

What’s unique about our white-paper? It’s a live document, released chapter by chapter within our community. This means you’ll get the latest strategies, real-world case studies, and actionable insights as they’re developed—so you can adapt and innovate in real time. https://community.dubliving.ie/

The ultimate goal is to convert the visitors of your webpage into customers. This is where Conversion Rate Optimisation (CRO) comes into play. CRO involves strategically improving your website to increase the percentage of visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form.