For years, marketing teams built their strategies on the classic funnel: awareness at the top, consideration in the middle, conversion at the bottom. It looked neat in presentations, but it never truly matched how people actually made decisions. Research from Boston Consulting Group for Google shows that modern customer journeys are anything but linear and are better described by four overlapping behaviors: streaming, scrolling, searching, and shopping.
Three benefits of the Full Funnel Strategy in digital marketing
Three benefits of the Full Funnel Strategy in digital marketing
by Ivan Ivaković
0
0
Comprehensive Audience Reach:
The Full Funnel Strategy targets customers at every stage of the buying journey - awareness, consideration, and decision. This approach ensures a wider audience reach, increasing the chances of engaging potential customers early and guiding them through the entire purchasing process.
Improved Conversion Rates:
By addressing the needs and concerns of customers at various stages, the Full Funnel Strategy helps optimize conversion rates. It provides tailored content and experiences, enhancing the likelihood of turning interested leads into actual buyers.
Enhanced Customer Loyalty and Advocacy:
Nurturing customers throughout their journey fosters stronger relationships and brand loyalty. Satisfied customers are more likely to become brand advocates, spreading positive word-of-mouth and driving referrals, which can significantly impact the business's long-term growth.
Leave a Comment 👋
Leave a Comment 👋
0 Comments
'Mission 1000'
'Mission 1000'
See for yourself how ESTAGE replaces 6-10 tools and platforms, and gives you one sleek central HUB to launch, grow, and monetize - all from one login, and a platform that you actually own.
See for yourself how ESTAGE replaces 6-10 tools and platforms, and gives you one sleek central HUB to launch, grow, and monetize - all from one login, and a platform that you actually own.
Similar Posts
Similar Posts
by Ivan Ivaković
0
0
“How Video Drives Purchase Decisions in 2026 (and Builds Hub‑Centric Communities)”
by Ivan Ivaković
0
0
AI Startups Are Breaking Records: Stripe Data
The artificial intelligence (AI) revolution isn’t just hype – it’s a global business phenomenon, and it’s moving faster than any tech wave before it. As a Stripe customer I went through Stripe’s in-depth analysis of payment trends and decide to write a blog about. The top 100 AI start-ups offers a vivid, data-backed look at how this sector is racing past previous generations of tech, and what that means for founders, innovators, and investors today.
All CategoriesDigital MarketingNews & UpdatesWeb BuildersMarketing Campaign OptimisationLead GenerationAI
'Mission 1000'
One platform. One HUB. An opportunity to be part of something truly disruptive.
One platform. One HUB. An opportunity to be part of something truly disruptive.