The ultimate goal is to convert the visitors of your webpage into customers. This is where Conversion Rate Optimisation (CRO) comes into play. CRO involves strategically improving your website to increase the percentage of visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form.

The Full Funnel Strategy targets customers at every stage of the buying journey - awareness, consideration, and decision. This approach ensures a wider audience reach, increasing the chances of engaging potential customers early and guiding them through the entire purchasing process.